DAM180: Design Entrepreneurship
[business innovation tools] [multi-stakeholder management]
September 2023 - October 2023
DesignScape Eindhoven promotional video
This course focused on creating impactful value propositions through a deconstructed business proposition process. We learnt to align stakeholder needs, ethics, and sustainability with innovative tools, experimentation, and behavior change theory. I particularly developed crafting pitches, addressing market dynamics, and gained insights on building ventures with lasting, positive impact through strategic, evidence-based development.
Through this course, I’ve gained insights into aligning my design vision with market realities while navigating tensions between values and capitalistic priorities. I explored frameworks like Fogg’s behavior model, the trans-theoretical model, and post-growth entrepreneurship (PGE) to address these challenges. PGE particularly resonated with me, offering alternative success metrics and emphasizing multidisciplinary collaboration—key to my vision as a biodesigner.
As a consumer market manager, I developed marketing strategies based on audience analysis, balancing ethics with business objectives. This role reinforced the importance of transparency, adaptability, and continuous improvement in response to evolving consumer needs. Using an agile framework, I’ve broken tasks into iterative steps, fostering collaboration across expertise, prioritizing effectively, and encouraging reflection for growth.
This experience has honed my ability to remain flexible, ethically grounded, and strategically focused, skills that I believe are essential for impactful and sustainable design.
Competency development
